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29 Feb
What options does ordinary joe new-user have? Remove the sponsored link from the footer Contact the sponsored link owner Quote him/her a price for a text ad link on your domain Tell him/her you will replace it if he is willing to pay your ad rate If he says no, use said theme minus the sponsored link Naive, isn’t it? It is why the sponsors pay the money - for the links. And Matt know that. Google vs. World. Follow
28 Feb
Small changes on product landing pages can have a huge impact on visitor to sales conversion (SoftwareCasa.com). Switching a red buy-button to blue with small text changes improved conversion rates with up to 50%. I just checked our statistics and one of the campaigns we are currently running is converting visitors to buyers at a rate of 11.62%. Here are ten fast action steps you can take to greatly improve your online conversion rate (turn visitors into software buyers.) 1) Include Professional looking Box Shot of your product. Even if you are selling downloadable products you should display a box shot of your product. 2) Include a short Video presenting your product for suspects early in the purchase process. Not everyone will want to download and install a trial version so this is an easy way to present your product benefits. We will introduce a service shortly that can help you with this. More about using Video 3) Offer trials version of your software, but collect emails when offering them and follow up with an auto responder. The average number of contacts to close a sale is seven, so make sure you follow up diligently. Don’t request too much information up front or you will lose prospects. 4) Offer Screen shots of your product in action. This is a quick way to explain the features and benefits of your software early in the sales cycle. 5) Set up individual landing pages for different products. Don’t drive your clients to your homepage, but instead to specific pages featuring your products, or better yet, your product benefits or even product target groups. 6) Set up a blog and post news and specific features of your product. An excellent way to feature individual benefits and inform your client base about product news and releases. 7) Even if you are trying to drive online sales, include a clearly visible phone number. Not many people will call, but it helps that the prospects know they can reach you if they need to. Make sure your product page has a clear call to action. If your goal is to make a sale, the buy button should be the most eye-attracting element of your page. 9) Offer testimonials from previous customers. Third party endorsements sell your product better than you ever could. Choose your testimonials carefully so they address the benefits you want to promote. If you can include pictures of your customers or even video that will drive sales even further. 10. Make sure your Follow

