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http://tools.dynamicdrive.com/favicon/ - advanced, eved transparency included http://www.degraeve.com/favicon/ - can crop an image and edit an icon online http://www.favicongenerator.com/ only 100×100 images, very limited http://www.chami.com/html-kit/services/favicon/ nothing special, just like the previus one (but has a preview) Follow

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  • Everyone wants to optimize. If you’re like most companies, you have a laundry list of things you’d like to do with your site. You know instinctively that all the items on the list are of equal value. You know some might have more impact than others. You also know these items require different amounts of effort and resources. So the obvious question is, “Where do I begin?” You’re likely familiar with Maslow’s Hierarchy of Needs, which states that human beings must first prioritize basic needs, such as food and shelter, before they’re able to seek higher needs, like social interaction and self-actualization needs. What good is owning a Harley-Davidson or finding the perfect outfit for a trip to a club if you’re starving to death? Looking at your site in a similar fashion is extremely helpful. Since I first introduced our concept of the hierarchy of optimization last year, I’ve wanted to dig into it a little deeper: Taking a step back and examining the entire pyramid will help you better assess where to start or assist you in knowing exactly what you’re optimizing now. The hierarchy also gives insight into optimization’s potential impact. Let’s start at the bottom. Remember, the higher you go on the pyramid, the bigger the impact you’ll make on optimization. Also remember that the pyramid doesn’t indicate the level of effort needed to optimize, because this is as different from site to site as we are different from each other. The Hierarchy of Optimization Function is almost below the basics. Does your site have long periods of downtime? Do you deliver hundreds or thousands of 404s? Does your shopping cart constantly freeze up on visitors? Can users log in? Do images load? Is your site heavy on customer-facing errors? As a first order of business, work to make your site as reliable as the sunrise. Another aspect of function is making sure that back-end functions are also in place. We’ve worked with companies that were spending ample on marketing and great site widgets, but the back-end shipping process was broken, causing an embarrassing amount of orders to go unfulfilled. This isn’t sexy marketing; it’s Business 101. Why go through all the hard work to market and sell a $1,000 dress only to have the customer walk up to a dirty checkout lane with a broken cash register circa 1950? Having solid, clean user Follow

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