Challenge

Today, ecommerce sites must effectively drive search traffic to succeed. A leader in specialty products and services knew that to stay on top in their competitive market, finding new ways of keeping search traffic at an all-time high was a top priority.

Solution
The industry leader teamed up with Bazaarvoice to leverage review content to drive natural search traffic by implementing the Ratings & Reviews Microsite, a comprehensive program of technologies and services that extend the reach and findability of review content to attract shoppers looking for authentic advice on products. More on the Ratings & Reviews Microsite can be found at: http://www.bazaarvoice.com/SyndicateVoice.html

Results

The Microsite has seen outstanding results.

	The site is seeing a 40% increase in daily search referrals, confirming the power of user-generated content with search engines. If properly formatted and tagged, user generated content, like reviews, can be included as top-ranked results in long-tail searches. This traffic is a new, additional source for attracting shoppers outside of traffic already driven by product pages.
	The site is seeing a 40% increase in daily search referrals, confirming the power of user. The number of daily click-throughs from the Ratings & Reviews Microsite to the main site is up more than 100% since launch.
	Page views per visit increased 63%.
	Time spent on site increased 68%.
	Bounce rate is down 16%. More visitors are staying (and shopping). A common problem in driving traffic is that visitors often leave after visiting only one page – this is called a bounce. The Ratings & Reviews Microsite offers visitors relevant reasons to stay, including context-sensitive top-rated and most-popular product lists. As a result, the Ratings & Reviews Microsite is helping gain and retain more traffic and reduce bounce rates.