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28 May
This will just get you started.
See Announcement concerning IBM
“Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.”
“51% of the blog readers visit product and/or corporate sites as a result of reading blogs.”
Research the benefits of Blogging for Business. I think you will find some strong reasons to begin using this powerful method of building credibility in your business.
WebProNews Valuable Blog Survey Results
Of the blog readers, 54% form their opinions about products or companies on the basis of blogs.
51% of the blog readers visit product or corporate sites as a results of reading blogs.
58% of the blog readers, read them to find news and information they can’t find otherwise.
57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.
“If these results are correct, it’s one of the strongest cases for corporate blogs I’ve seen. What an opportunity to have 57% percent of your readers actually interested in your personal opinion, just to mention one detail.”