Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:

• Title
  • <TITLE> Bold Headline </TITLE>
  • Your primary link!
  • Get their attention!
  • Get them to ask “What is this?”
• META DESCRIPTION tag
  • <META NAME=”description” CONTENT=”what this is”>
  • Your store front display on the web!
  • What have you got?
  • Why should I read it?
  • Try to keep it under two lines.
  • Use more pages, not longer meta descriptions!
• META KEYWORD tag
  • <META NAME=”keyword” CONTENT=”word1, word2,…”>
  • Your essential words
  • Primary words to index by
  • Primary words to find your page under
  • Help eliminate those NOT looking for your topic
  • Max about 1000 characters
  • Remember, attract users, not cruisers!
• Header lines
  • Separate related but different sections
  • Is this section relevant to my problem?
  • Can I skip this section?
• Navigation bars
  • <A NAME=”word”> … </A>
  • <A href=”#word”>Word </A>
  • Give users quick access within pages
• Most important of all, The Text Itself!
  • Use keywords instead of “it”
  • Use them in meaningful phrases
• Do NOT SPAM the Search Engines!
  • Do not string the same words over and over!
  • Do not hide words behind color backgrounds!
  • Do not jam keywords in meaningless phrases!
  • Different topics, Different pages!
• Attract Users, not Cruisers
  • People talk about meaningful pages
  • People link to meaningful pages
  • People print and share meaningful pages with non-net friends and relatives
• Remember: Content Sells!