early-buying-process “tried other “ late-stage “quick turnaround”   Usually making backups once per 2 years (before reinstalling a Windows), I never got the point of paying for this kind of software. One can download it for free at sourceforge.net, dude, I’m not so stupid as I seem. So once my girlfriend added Simplified Chinese to my Windows XP and things could not get worst - the language tab was lost and no way even to copy my PhD. In 3 a.m. Vyatcheslav told be what to do and it did made a sense.   Used WinRAR 3.6 for all kinds of file & folder transactions for 8 years. Worked with FAR since MS DOS was the only OS. But then my boss asked me to backup our corporative website. So I tried the copy + paste combination, but out of 5001 files 2 where lost and several more damaged. Not much? Enough! After looking trough several PCWorld reviews I installed five trials and this little tool turned right on time, launching every Sunday night, for which I get an e-mail notification Monday morning in my mailbox.   Sent my letter on Sunday morning, waiting that it will take to business days from Monday onwards, so I was surprised to get the answer in two hours from the support with a flash demo attached and detailed instruction how to fix my Windows Vista issue.   Office Backup managed to backup my Windows XP system registry in 32 sec, it took five minutes to backup 46 389 files in My Documents folder and a week to come to the desicion to buy the AOL plugin.       Den, software engineer, 26 looking to “backup winamp settings” downloads the plugin and leaves the site. He’s busy, so he’ll check the files later. Coming home he opens the downloaded archive on his Flash card and finds nothing else than a .xml file with no hint what do next.         Online Backup Services Our Online Data Backup Services currently protect over 150 million files   Free 30 Day Trial -          No Credit Card Required -          Free Support     Doen’t become the 391 109th!   Research shows that 70% of companies that suffer a major data loss in a disaster go out of business within 1 year.    a “set it and forget it” backup solution       “When we experienced a server crash at one of our office locations, we attempted to restore our data from our on-site tape backup. However, our tape backup failed us so we quickly contacted Follow

The Role of Personas In Succesful Scenario Design Forrester Research recently asked: What’s the trick to improving Web site usability? Users. A site can’t be judged “good” or “bad” in a vacuum — its value can only be determined by looking at how well it helps users get things done. That’s why Forrester believes firms should adopt scenario design. Scenario design helps users achieve their goals. How do you plan scenarios? Well, if you’re designing scenarios for a commercial Web site, one that demonstrates return on investment (ROI) by getting sales, leads, or registrants, you design persuasive scenarios by turning the information you have on your users into personas. “The American Heritage Dictionary” defines “persona” as: 1. A voice or character representing the speaker in a literary work. 2. The characters in a dramatic or literary work. 3. The role that one assumes or displays in public or society; one’s public image or personality, as distinguished from the inner self. Why We Define a Persona in Three Stages Personas created for a persuasive experience must initially be defined by completely understanding their needs. Their needs lead into creating character biographies that represent and convey their worldview, attitude, personality, and behavior. Personas are constructed from research that describes their demographics, psychographics, and topographics related to how they approach the buying decision process for the products or services offered. This provides insight into the language these individuals use. That is why keywords and trigger words for each of these personas also vary by where they are in the purchase consideration process. We tie keyword research back to our personas. The principle value of personas developed for the sales process is understanding how they approach the initiation of relationships, how they gather information, how they approach the decision-making process, what language they use, and how they prefer to obtain agreement and closure. We’re not concerned with what an interface looks like at this point. We use personas to define how people will arrive at the site and what questions they have and to connect them to the content that helps them buy the way they want to. How Personas Link to Content Sir Tim Berners-Lee, founder of the World Wide Web and author of “Weaving the Follow