1. Google AdWords. Invest the time, learn how to tame it or get someone to do it for you. 2. Search Engine Optimisation. If you don’t think SEO is worthwhile, then you probably shouldn’t bother reading the rest of this list. 3. Press Releases. Don’t just go for the free options. PRWeb is a good option if you can write a good release, and companies like DP Directory – http://www.dpdirectory.com - are very good value if you can’t. 4. Blog and RSS feed. If you have something to sell then you should have something to say. But don’t (i) just talk about your dog and favourite Star Trek episodes and/or (ii) only post once every two months. Marcus’ Macro Blog gets the balance right - http://www.mjtnet.com/blog/ - and FeedForAll makes creating an RSS feed simplicity. http://www.feedforall.com. 5. Social bookmarking. Learn what it is and how to tap into it. It works. 6. Blitz the software sites. There are a choice of reputable services out there that can do this for you. Doing it yourself is no longer necessary. 7. Online demo. If your application looks good in action then show people. Watching a good demo can be as good as installing a trial version, without the headache. But do it right. Listening to a slow-talking muffled voice over the sound of someone hammering away at his keyboard is painful. BB FlashBack is a good choice - http://www.bbsoftware.co.uk. 8. Pushing it in front of the right eyeballs. Droning on about your app to your grandmother is futile and a little cruel. Making sure that the people who could use and buy it know about is a better idea. 9. Set yourself up as a friendly expert. Forums, notice boards, discussion lists, blogs, panels at conferences and print publications all give you the chance to show people how much you know. We’ve been using this approach for years, and are happy to testify how well it can work. What, you thought I was just a nice guy?? http://www.davetalks.com. 10. Targeted discounts. Depending on your markets, people really like time limited “special offers”. If they’ve already heard about your product and were interested, this can be a good means of boosting your sales. 11. Set the right price. Low pricing is one of the more common mistakes in the online software industry. Experiment and track. 12. Have a fresh set of eyes look at your software. There is no way that you can possibly look at your Follow