Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in: Title <TITLE> Bold Headline </TITLE> Your primary link! Get their attention! Get them to ask “What is this?” META DESCRIPTION tag <META NAME=”description” CONTENT=”what this is”> Your store front display on the web! What have you got? Why should I read it? Try to keep it under two lines. Use more pages, not longer meta descriptions! META KEYWORD tag <META NAME=”keyword” CONTENT=”word1, word2,…”> Your essential words Primary words to index by Primary words to find your page under Help eliminate those NOT looking for your topic Max about 1000 characters Remember, attract users, not cruisers! Header lines Separate related but different sections Is this section relevant to my problem? Can I skip this section? Navigation bars <A NAME=”word”> … </A> <A href=”#word”>Word </A> Give users quick access within pages Most important of all, The Text Itself! Use keywords instead of “it” Use them in meaningful phrases Do NOT SPAM the Search Engines! Do not string the same words over and over! Do not hide words behind color backgrounds! Do not jam keywords in meaningless phrases! Different topics, Different pages! Attract Users, not Cruisers People talk about meaningful pages People link to meaningful pages People print and share meaningful pages with non-net friends and relatives Remember: Content Sells! Follow

Gmail Search Syntax Gmail offers a rich search syntax for routing through your email message archiveas if you’d expect, or indeed stand for, any less: from: Digs through the headers of your email message archive in search of mail sent by someone matching the keyword you provide: from:rael@oreilly.com to: The yang to from:’s yin, to: finds all messages sent to someone matching a provided keyword. (Don’t forget plus-addressing [Hack #70].) to:engineers@example.com to:raelity+shopping@gmail.com subject: Matches messages with a particular subject: subject:"meeting notes" label: Looks for messages with a particular label applied: label:knitting has:attachment The has: syntax has only one possible value (at least at the time of this writing): attachment. has:attachment in a query returns only messages having one or more attachments: has:attachment filename: Finds messages with an attachment filename that matches a provided pattern. Used with just a file extension (e.g., pdf or txt), filename: turns up all messages with attachments of a particular type: filename:meeting_notes.txt filename:pdf in: Returns a list of messages in a particular collection (read: folder). Acceptable values for in: are inbox, trash, spam, and anywhere (trash and spam are not included in searches unless they are explicitly included using in:trash, in:spam, or in:anywhere). Oddly enough, sent isn’t a usable value for in:. in:inbox in:anywhere is: Acceptable values for is: are starred, unread, and read, which return starred, unread, and read messages, respectively: is:read cc: Finds messages carbon copied to particular recipients: cc:tara@example.com bcc: Finds outgoing messages blind carbon copied to particular recipients. Note that bcc: doesn’t work on any incoming mail because there’s no way to tell who’s on the bcc line: bcc:tara@example.com before: Matches messages sent or received before a particular date, specified in yyyy / mm / dd format. Unfortunately, partial datesyear only or year and monthdon’t find anything at all: before:2004/10/02 after: Matches messages sent or received on or after a particular date, specified in yyyy / mm / dd format: after:2004/11/21 Phrase Searches Enclose phrases in double-quotes (“) to have the Gmail search treat them as a unit to be matched Follow