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Google Bought Yahoo Clicks

SUNNYVALE, Calif., Apr 09, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries. As previously announced, Yahoo!’s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship. Source: http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303999 Follow

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  • Content Sells

    Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in: Title <TITLE> Bold Headline </TITLE> Your primary link! Get their attention! Get them to ask “What is this?” META DESCRIPTION tag <META NAME=”description” CONTENT=”what this is”> Your store front display on the web! What have you got? Why should I read it? Try to keep it under two lines. Use more pages, not longer meta descriptions! META KEYWORD tag <META NAME=”keyword” CONTENT=”word1, word2,…”> Your essential words Primary words to index by Primary words to find your page under Help eliminate those NOT looking for your topic Max about 1000 characters Remember, attract users, not cruisers! Header lines Separate related but different sections Is this section relevant to my problem? Can I skip this section? Navigation bars <A NAME=”word”> … </A> <A href=”#word”>Word </A> Give users quick access within pages Most important of all, The Text Itself! Use keywords instead of “it” Use them in meaningful phrases Do NOT SPAM the Search Engines! Do not string the same words over and over! Do not hide words behind color backgrounds! Do not jam keywords in meaningless phrases! Different topics, Different pages! Attract Users, not Cruisers People talk about meaningful pages People link to meaningful pages People print and share meaningful pages with non-net friends and relatives Remember: Content Sells! Follow

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