Case Study Objective This study is aimed at understanding who is interacting with the Ask & Answer technology and the quantitative impact of the content they are creating. Who is Asking and Answering Questions? Ask & Answer encourages a new set of shoppers and customers to contribute insights and opinions. Ask & Answer is capturing an entirely new audience. Only 4% of question askers have previously written a review. Ask & Answer engages a new audience of participants in addition to reviewers and answerers. The crossover of answerers and reviewers is significantly higher with 25% of contributors having previously written reviews (5X more). This underscores the opportunity for Ask & Answer to not only further engage influencers who write reviews, but also engage new influencers who are willing to answer questions. 29% of contributors answer more than one question. Does Ask & Answer Increase Conversion? Conversion Increase* For products with 1 approved Question and Answer, there was an 18.26% increase in browse-to-buy conversion. For products with at least 2 approved Questions and Answers saw a 22% increase in product browse-to-buy conversion (orders/visits). Note: Measuring the same products 2 months before and after implementation of Ask & Answer. Outliers removed. Conclusion Ask & Answer is capturing a new audience, engaging customers, and increasing conversion. Ask & Answer increases customer-client interaction by engaging an entirely new audience. This will no doubt build customer loyalty and help drive continued success. Follow

Overview Measuring the time consumers spend on e-commerce sites has become a key statistic for marketers. Marketing research firm, Nielsen, just announced it will “scrap rankings based on the long time yardstick of page views and begin tracking how long visitors spend at sites.” One way to measure “time on site” is to measure product views / viewing sessions. Consumers spend more time on product pages than anywhere else on an e-commerce site. A higher average number of product page views per visit for rated products means that consumers spend more time and browse more products on a website when ratings and reviews are present. As consumers browse the site longer there is also a higher propensity for an increase in average order value and site conversion. Executive Summary Ratings & Reviews contributes to an increase in the amount of time a consumer spends browsing products with ratings and reviews on a site. 6 online retailers who were analyzed saw an average of 28.8% increase in product views / viewing sessions for products with reviews compared to those without. The same retailers saw an average 48.5% increase in product views / viewing sessions for products with 31+ reviews. On average 63.8% of product visits are for products with reviews. Looking at top visited product pages, consumers spent 41.8% more time on those pages with product reviews. In recent studies, leveraging review content through SyndicateVoice has shown to increase time on site by 68% on top of the time on site benefits coming from SearchVoice pages. A large online apparel retailer who implemented Customer Favorite categories saw a 45.8% greater time on site compared to the category average. Product Views / Viewing Sessions Large Apparel Retailer A large online apparel retailer saw a 106% improvement in Product Views / Viewing Sessions for products with 31+ reviews. Overall the retailer saw a 47.1% improvement for products with reviews compared to those without. Follow