Challenge Today, ecommerce sites must effectively drive search traffic to succeed. A leader in specialty products and services knew that to stay on top in their competitive market, finding new ways of keeping search traffic at an all-time high was a top priority. Solution The industry leader teamed up with Bazaarvoice to leverage review content to drive natural search traffic by implementing the Ratings & Reviews Microsite, a comprehensive program of technologies and services that extend the reach and findability of review content to attract shoppers looking for authentic advice on products. More on the Ratings & Reviews Microsite can be found at: http://www.bazaarvoice.com/SyndicateVoice.html Results The Microsite has seen outstanding results. The site is seeing a 40% increase in daily search referrals, confirming the power of user-generated content with search engines. If properly formatted and tagged, user generated content, like reviews, can be included as top-ranked results in long-tail searches. This traffic is a new, additional source for attracting shoppers outside of traffic already driven by product pages. The site is seeing a 40% increase in daily search referrals, confirming the power of user. The number of daily click-throughs from the Ratings & Reviews Microsite to the main site is up more than 100% since launch. Page views per visit increased 63%. Time spent on site increased 68%. Bounce rate is down 16%. More visitors are staying (and shopping). A common problem in driving traffic is that visitors often leave after visiting only one page – this is called a bounce. The Ratings & Reviews Microsite offers visitors relevant reasons to stay, including context-sensitive top-rated and most-popular product lists. As a result, the Ratings & Reviews Microsite is helping gain and retain more traffic and reduce bounce rates. Follow

Bath and Body Works in Email Marketing Bath and Body Works recently sent out an email containing customer ratings and reviews. The client was interested in measuring how the performance of the email compares to the average email sent out by Bath and Body Works. The Bath and Body Works email containing customer review content out performed the average email in several key metrics: session conversion, average order value, average session length, bounce rate, and page views per visit. Key Findings The Bath and Body Works email containing reviews saw an average order value 10.04% higher than that of the average email. Sales per visitor is also up 11.46% On average, customers are visiting more pages when clicking through the email with reviews than the average email. Page views per visit is 7.48% higher. Average session length for the email with customer reviews is 13.6% higher than the average. The bounce rate is 2.36% lower than the average. A lower bounce rate means that the quality of traffic coming to the site is much better. Conclusion In the test with Bath and Body Works’ email, conversion rate, average order value, average session length, bounce rate, and page views per visit are all better than the average email. Based on this analysis, it is highly recommended to include authentic customer review content in emails. Follow